Search Engine Optimization & Internet Marketing Services

SEO Icon Search Engine Optimization commonly referred to as SEO, is a set of techniques used to improve a website’s natural or organic ranking results on search engines.  SEO can be divided by two main categories, On-page optimization and Off-page optimization. On-page optimization mainly consists of editing and organizing the content and code throughout a website to increase its relevance for specifically desired keywords or keyphrases. Off-page optimization refers to any search engine optimization technique performed off your web-site’s pages. Off-page optimization mainly consists of optimizing and building quality inbound links to your site. For a customized quote on our SEO services for your website, request a proposal.

The goal of search engine optimization (SEO) is to have your website listed at the top of search results for your chosen keywords. Hit Exposure’s team of Search Engine Optimization (SEO) experts is ready to work with your organization to increase your company’s Return on Investment (ROI) by driving high volumes of targeted traffic to your website. Our customized SEO marketing plans will address everything you need to increase your ranking position on the major search engines. Below is a list of some of the SEO services we provide.

Contact us for more information or to receive a free web analysis.

Keyword Analysis and Building

A very important part of the SEO services we provide is to help identify the best possible keywords to target with your online marketing campaigns. Intelligent keyword choice is essential for reaching the right audience. We will created a new keyword list or take your existing keyword list and expand it to include additional keywords and phrases that are relevant to your web site.

Industry & Competitor Analysis

A competitor analysis reveals your competitors' website strengths and weaknesses allowing us to develop a powerful strategy to ensure that your website outperforms theirs. We take an in depth look at the strategies and techniques used by your competitors to determine which of those work and those they have overlooked or poorly implemented.

W3C Html Validation & Source Code Optimization.

W3C is short for World Wide Web Consortium. W3C is an international consortium in which the public and its staff work together to set and maintain standards on the world wide web. Search Engine Spiders checks every website they visit for W3C validation. Website that are in compliance with the W3C specifications, optimized so spiders can easily obtain content from the website and accordingly place them in their index. We conduct a full W3C validation and test to assure that your website’s source code is in accordance with its specifications depending on the web language used.

Custom Meta Tags Optimization

Meta tags are HTML or XHTML elements used to provide structured metadata about a Web Page. Meta tags are just one of the many optimization techniques used to facilitate search engine spiders to crawl your web pages for relevant content. We effectively use meta tags by properly formatting, positioning, and continuously monitoring them to achieve maximum search engine results. We will develop custom search engine friendly Title, Meta Description Tags, and Meta Keywords Tags for each page of your web site. Our unique Meta Tag builder services are performed manually on each page by our optimization team to assure the acquisition of our desired results.

Robots Exclusion Protocol

Robots Exclusion Protocol is the implementation of robots.txt files on a website. When used properly robots.txt files can provide specific instructions about a site to search engine robots (spiders). The robots.txt file on a website will function as a request that specifies robots to ignore desired files or directories in their search. This is especially vital for both security and for diverting search engine robots from selected content that might be misleading or irrelevant to the categorization of the site as a whole.

Image Optimization

Image optimization is a set of strategies used to enhance images and graphics by editing an image file for maximum file loading speed by reducing the file size while maintaining quality. A well optimized image reduces the time required to download web pages. Also important in image optimization, is naming an image file and the content of the alt tag. As well as making file names that are related to your web page content and including appropriate keywords.

Hyperlink Optimization

Hyperlink Optimization is the process of selecting desired keywords in your sites content and linking them to relevant pages. Most current search engine algorithms give greater relevance to hyperlinked text and any text immediately surrounding it.

Site Map

A site map (or sitemap) is a web page representation of the architecture of a web site. The site’s pages are organized in hierarchical fashion. This facilitates visitors and search engine robots to understand the site structure and layout and thus, quickly gain access to what your site has to offer.

Copywriting Optimization

On websites, copywriting refers to content writing for the purpose of achieving higher rankings in search engines. This practice includes the strategic placement and use of keywords and keyword phrases on web pages. Known as "organic" search engine optimization (SEO), it is best done in a way that does not distract, bore or confuse the human reader.

Blog Entries

A blog is a great way to add new content on your site and communicate with your visitors. When building content on your blog it is important to keep good SEO Practices in mind. Your content should be unique, extremely relevant to your site and keyword heavy.

Press Release Optimization

Press Release Optimization is the altering of a traditional press release through SEO.  Properly optimized press releases should have relevant keyword heavy content and strategically embedded inbound links to your website.

Social Linking - Link Exchange Requests

A crucial part of SEO is your incoming link building strategy. Search engine robots jump from page to page on the Web via hyperlinks, therefore the more sites that link to yours, the more likely it will be found. Other factors such as the page rank and relevance of the link also play a factor. There are no simple short cuts to finding quality incoming links to your website. The key to ranking high is good old-fashioned hard work!

Social Networking

The main types of social networking services are those which contain category divisions such as former school-year or city of birth,  self description pages to connect with friends and a recommendation system linked to trust. Popular methods now combine many of these, with MySpace, Facebook, Twitter and LinkedIn being the most widely used in North America. A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Social Networking is a powerful way for companies to promote their products or services.

Social Bookmarking

Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata, typically in the form of tags that collectively and/or collaboratively become a folksonomy. Folksonomy is also called social tagging, "the process by which many users add metadata in the form of keywords to shared content". In a social bookmarking system, users save links to web pages that they want to remember and/or share. These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains. Social Bookmarking is a great way to build in-bound links.

RSS Feeds

RSS, an acronym for Really Simple Syndication, feeds is an efficient way to continually deliver fresh new content into the hands of potential website visitors. RSS is used to provide items containing short descriptions of web content together with a link to the full version of the content. When properly used RSS feeds can be a very useful SEO tool by creating deep links to desired landing pages and feeding the search engine spiders with new relevant content on your site.

Video Marketing

Video Marketing is one of the newest and most effective ways for businesses to promote themselves online. In recent year Video has dominated the internet. This new medium allows the video creator to convey a message on a multitude of levels: via visual imagery, the spoken word, music and visual text. In recent year Video has dominated the internet. From the YouTube phenomenon to video landing pages, promoting you goods or services via videos online has become the marketing focus of many companies.

Photo Sharing

Photo sharing is a social online median that allows user to post view and share photos on the web. You can use photo sharing to drive quality traffic to your site by “sharing” images and pictures that are of interests of your target viewers. Link the images to your own website so viewers can investigate you when their interest is piqued

Google Maps Submission

Google Maps (for a time named Google Local) is a free web mapping service application and technology provided by Google that powers many map-based services, including the Google Maps website, Google Ride Finder, Google Transit, and maps embedded on third-party websites via the Google Maps API. Since the majority of people use Google maps to find businesses and there location it is imperative to optimize your submission for easy finding. 

Yahoo! Local Submission

Yahoo! Local is a comprehensive business directory for cities complete with ratings, reviews, maps, events and more. Yahoo! Local is a comprehensive business directory. Yahoo! Local offers interactive maps and driving directions to find the right service nearest to you.

Google Base Feeds

Google base is a wide open database system that allows listing of almost anything. Google Base is a place where you can easily submit all types of online and offline content, which we'll make searchable on Google. Google Base enables you to add attributes describing your content, so that searchers can easily find it. The more popular individual attributes become, the more often we'll suggest them when others post the same items. Similarly, items that become more popular will show up as suggested item types in the Choose an existing item type drop-down menu.

Monthly Reports and Results Overview

We provide you with your website's analysis and traffic reports covering page views and visits by day of the week, time of the day, details on most visited pages, entry and exit pages, referring domains and many more customized reporting. You will receive these reports on a predetermined scheduled bases directly to you e-mail or simply log in to our site and view them on-line. We will periodically review the results in detail with you and determine what adjustment if any need to made.